Layer One For Manufacturers

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Why Layer One? Because we help manufacturers build digital foundations that make products easier to know, find, and buy across every channel.

Layer One is a U.S. team of digital experts focused on the unique challenges manufacturers face across product data, channel performance, and modern experience platforms. We combine consulting, engineering, and hands-on optimization to improve how your products appear, perform, and convert across distributors, marketplaces, AI search, and Direct-To-Consumer (DTC) sites. The result is stronger visibility, more consistent data, and a digital ecosystem that keeps pace with your business.

Turn complex digital challenges into clear, measurable progress:

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Trusted by the Leading B2B Platforms

Strategic Expertise & Technical Execution Under One Roof

Direct to Consumer Consulting
AI Training & Implementation
Marketing Automation & Channel Promotions
Personalization Strategies
Omnichannel Architecture & Headless Solutions

CRM & Dealer/Channel Systems
Experience Architecture
Data Integration (ERP, PIM, Multichannel)
Performance & Stability Optimization
Buyer Behavior & Analytics
2nd & 3rd-Party Data Services

Platform Customizations
Training & Enablement
Technical Architecture
Schema & Channel Syndication Compliance
1st-Party Data Solutions
Unified Buyer Identity & Insights

Purpose-Built Solutions for Manufacturer Digital Success

Rebuilding product data after creating catalogs wastes time and resources.

PDF-to-Syndicated-Data

Most manufacturers still rely on their polished PDFs as the closest thing to a single source of truth. Layer One’s Catalog Harvester tool extracts, structures, and normalizes that information into clean, channel-ready data, ready to feed your PIM, distributor networks, and eCommerce platforms. You get a configurable tool and expert setup that transforms your existing catalogs into a sustainable, repeatable data pipeline for every channel.

Extracts product data from PDFs and catalogs
Normalizes fields and attributes for channel standards
Creates structured data suitable for PIM and eCommerce
Automates repeatable data updates
Reduces manual rebuilding and reformatting

Rejected data delays sales and drains time.

eComm-Ready Data

eComm-Ready Data validates your product information against the exact requirements of distributor portals, marketplaces, and channel platforms. It helps your team catch errors before submission, so your products go live faster, stay compliant, and reach buyers without costly delays.

Validates data for distributor and marketplace standards
Flags missing fields, mismatches, and formatting errors
Reduces rejected submissions and delays
Prepares data for consistent multi-channel publishing
Speeds time to market for new and updated products

Inaccurate and inconsistent product listings erode trust and cut into sales.

Distributor Ranker

Distributor Ranker shows you exactly how your products appear across distributor sites and marketplaces, highlighting gaps in accuracy, completeness, and visibility. It gives your team the insights needed to improve channel performance, strengthen representation, and ensure buyers see the right information every time.

Evaluates product listings across channels
Flags gaps in accuracy and completeness
Surfaces visibility issues affecting conversions
Provides clear, actionable insights
Ensures consistent product representation everywhere

Poor results and multiple search bars frustrate users.

Intelli-Search for your Site & Catalog

Intelli-Search unifies your site, product catalog, PDFs, and technical content into a single intelligent search experience. Buyers and engineers find what they need instantly, while your team gains a fully optimized search system that improves usability and conversions.

One search bar for products, content, and PDFs
AI-assisted relevance and ranking
Predictive and vector-based discovery
Improved usability for buyers and engineers
Easier management and tuning for your team

When AI can’t read your data, your products get misrepresented.

AI Product Findability & Accuracy

AI Product Findability & Accuracy prepares your product data and content so AI agents, chatbots, and AI-powered search tools interpret your offerings correctly. It ensures large language models understand your specifications, features, and differentiators, helping AI present accurate results and informed recommendations.

Prepares product data for AI agents and LLM interpretation
Improves accuracy in AI chatbots and AI search tools
Enhances schema, metadata, and structured content for AI
Reduces hallucinated or incorrect AI outputs
Strengthens AI-driven visibility and product understanding

If AI can’t tell why your products are better, it promotes competitors instead.

AI Product Superiority

AI Product Superiority strengthens the signals AI tools use to evaluate, compare, and recommend your products. It helps large language models recognize your strengths so your products surface as the most relevant, trusted answers in AI-driven interactions.

Improves ranking in AI-driven recommendations
Highlights product strengths for AI agents and LLMs
Enhances differentiation signals and proof points
Strengthens schema, metadata, and supporting content
Elevates product visibility in AI search and chat tools

Want these solutions working for your business?

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Direct To Consumer

Whether you’re launching eCommerce on your own site or expanding into marketplaces, Layer One helps manufacturers master DTC with confidence and speed.

Platform Expertise Built for Manufacturers
We implement and optimize leading eCommerce platforms like Optimizely, Sitecore, Unilog, nopCommerce, and more, with deep knowledge of manufacturer requirements such as complex catalogs, technical specs, and integrations with ERP/PIM.
Marketplace Management and Performance
We identify, extract, and transform your product data to meet the strict requirements of marketplaces like Amazon, Home Depot, Walmart, Target, and more. Beyond compliance, we enhance your listings for visibility, discoverability, and conversion so your products not only go live quickly without costly delays, but also stand out and sell.
Unified Product Data Across Channels
Your DTC storefront and marketplace listings are powered by the same accurate, enriched product data. This ensures consistency everywhere customers look, eliminating mismatched specifications, missing images, or outdated information.
End-to-End DTC Strategy
From preventing channel cannibalization to pricing models, alternative branding, and eCommerce implementation, we collaborate with you to build a manufacturer-first, wholesaler-aware strategy that makes your DTC initiative efficient, scalable, risk-averse, and profitable

Proven Impact for Manufacturers

There are lots of web developers out there. But we needed way more than that. What we were looking for was a partner who really understood what it meant to build a B2B marketing platform.

Scott Garrett

Director of Global Digital Customer Engagement, Nidec

Doubling Lead Generation and Increasing Sales by the Millions

Jacuzzi is the world leader in hot tub and spa manufacturing, whose digital presence is a primary source for generating leads. They rely on iterative testing to track and improve their strategies and resulting metrics. But without a reliably performing website, that becomes impossible. By moving to work with Layer One, Jacuzzi doubled its lead generation and helped its network of dealers reap a multi-million-dollar revenue increase.

Jacuzzi Case Study

Global Multi-Brand Sitecore DXP

Nidec is a global manufacturer of recognized brands like U.S. MOTORS, Leroy-Somer, Control Techniques, and Kato Engineering. Part of the company’s growth strategy involves acquiring powerful brands like these. But this approach also requires onboarding an ever-expanding line to a single web platform.

Nidec Case Study

Scalable PIM Solution

Jacuzzi is the world leader in hot tub and spa manufacturing, whose digital presence is a primary source of success. Jacuzzi continues to grow its product lines and presence across 15+ brands and 45 countries. The company’s revenue has grown 2x in the last 4 years. The need to manage product data correctly has never been more important.

Jacuzzi PIM Case Study

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