Our U.S. team brings deep expertise in distributor eCommerce, combining strategic consulting, hands-on development, and proprietary tools that keep your digital ecosystem stable and performing. We help buyers find products faster, convert more often, and stay confident in your site, while giving your internal teams a cleaner, easier operation to run. The result is a faster, more reliable experience that drives stronger sales and greater efficiency.
An e-commerce site must be fast, available, and error-free before adding enhancements or features to drive conversions.
Change behavior to deliver small, short-term wins that rapidly improve the site to increase functionality and customer satisfaction. This allows constant alignment between reality and large strategic initiatives.
Beyond completeness and accuracy, provide the right data in the best way so customers buy what they need and come back again.
Know the various ways customers look for a product and then ensure the search engine is configured in a way that returns relevant results.
From entering a site, the fewer, more obvious clicks it takes to buy a product, the better. Efficient and quick ordering is a top priority for B2B buyers.
Measuring the right things is critical to addressing issues or discovering opportunities. This goes beyond the site to include OSRs, contractors, and other metrics.
Once someone has decided to become a customer, the process to obtain an account to begin buying must be quick, clean, and establish their pricing or other customizations.
Having a synergistic digital strategy plan that encourages site adoption from reps and their accounts is critical to growing e-commerce. This includes incentive plans, training, and sales enablement tools.
Ensuring that product data, orders, and customer data automatically flow within an e-commerce site and to other systems increases efficiency and reduces costs.
People now expect to be able to shop and buy from B2B the same way they buy from B2C. This means not providing a great mobile experience results in lost sales.
Leverage all the various and complex promotional opportunities to incentivize customers to purchase online.
To stimulate additional revenue, a site must be empowered to present related and bundled products along with more expensive or premium substitutes.
Customers want and expect to talk to live reps through chat, text, or social platforms rather than waiting at the counter or on hold.
Once a site has been optimized and maximized, AI or advanced personalization will create a better experience for new customers and build loyalty.
Bad search makes even good products invisible.
The Search Fitness Program combines expert guidance, hands-on configuration, and targeted fixes to improve your site’s search performance. Buyers find what they need faster, and your team gains the clarity to keep search improving over time.
Scattered product data and manual updates slow your team and hurt accuracy.
Product Commander gives distributors a clearer, faster way to manage product data by unifying all sources into one interactive workspace. Your team gains real visibility and control over every field, making it easier to enrich, correct, and publish accurate product information without the manual grind.
Hidden system errors quietly kill sales and trust.
Log Sentinel gives distributors full visibility into their eCommerce ecosystem by unifying logs and monitoring into one real-time dashboard. It alerts your team to issues before buyers notice, creating a more reliable, predictable operation that protects revenue and customer confidence.
Manufacturers lack a unified view of multi-channel sales performance
Commergenix Channel IQ gives manufacturers and distributors a single, reliable view of performance across every selling channel including ecommerce, marketplaces, eRetailers, in-store/POS, and partner-driven channels. Instead of reconciling spreadsheets, portal exports, and conflicting definitions of “revenue” or “units,” Channel IQ standardizes the view and makes it easy to slice results by channel, customer, SKU, and time period. This helps teams spot growth and leakage faster, align inventory and merchandising to real demand, and confidently decide where to invest using first-party data you can trust and repeatable dashboards your team will actually use.
Poor results and multiple search bars frustrate users.
Intelli-Search unifies your site, product catalog, PDFs, and technical content into a single intelligent search experience. Buyers and engineers find what they need instantly, while your team gains a fully optimized search system that improves usability and conversions.
Product changes lag, causing exceptions and margin erosion
Manufacturers already run the business on SLAs, from on-time shipping and fill rates to quality targets and customer response times. Yet one of the fastest-growing sources of friction today is not physical delivery, it is information delivery. When pricing changes, lead times shift, allocations tighten, substitutions are introduced, or compliance documents expire, customers and channel partners often continue operating on outdated details because updates do not propagate everywhere consistently. The Product Truth SLA brings service-level discipline to these “truth-changing” updates by defining what events matter, who is accountable for detecting and approving them, how quickly they must be published across every channel surface, and how you confirm the market is seeing the same truth you intend. The outcome is fewer order exceptions, fewer disputes, less manual cleanup, and more confidence for buyers and partners to automate transactions with you.
When AI can’t read your data, your products get misrepresented.
AI Product Findability & Accuracy prepares your product data and content so AI agents, chatbots, and AI-powered search tools interpret your offerings correctly. It ensures large language models understand your specifications, features, and differentiators, helping AI present accurate results and informed recommendations.
B2B sellers aren’t prepared for agent-initiated buying and checkout
AI-driven commerce agents are starting to influence how B2B buyers discover products, evaluate options, and initiate purchases, often across multiple suppliers at once. For manufacturers and distributors, this creates a new requirement: it’s no longer enough to have a functional ecommerce site; you also need a secure, governed way for agentic workflows to request product data, confirm pricing and availability, and complete checkout without bypassing your existing controls. The Agentic Commerce Enablement (ACE) Pack helps you do exactly that by combining an ACP server with a structured implementation program, so you can participate in agent-initiated commerce while keeping contract pricing, allocation, tax, shipping, and payment rules intact.
Disconnected systems create errors, delays, and frustrated customers and coworkers.
Our Systems Integration services connect the ERPs, PIMs, CRMs, pricing engines, and fulfillment tools that distributors rely on into one unified digital ecosystem. The result is cleaner data, fewer failures, and faster, more dependable eCommerce performance.
Version upgrades, outages, and vendor issues drain your time and focus.
Platform Management & Support keeps your eCommerce environment stable, current, and performing at its best. We handle updates, fixes, monitoring, and vendor coordination so your team can stay focused on serving customers and driving growth.
With our previous provider, we felt like we were just one company in a pool of other clients. We weren’t getting any attention or progress at the level that we wanted. That isn’t the case with Layer One, though. They’re always available and giving us the same amount of focus and attention that they give to all of their clients.Staci OtradoveceCommerce Manager, First Supply
“We were looking for a Partner, not just a vendor.”
“We were looking for a partner; we weren't just looking for a vendor. We weren’t looking for someone to tell what to do. We were looking for someone to work with us and improve this product, improve our processes internally, improve Optimizely, and improve everything with our customers.”
PVF Distributor eCommerce Success
Recognized nationally as a leader in the industry, First Supply was originally incorporated in 1897 and has evolved into the single source supplier that most Midwestern contractors rely on for plumbing, HVAC, municipal, waterworks, well & septic, builder PVF, and industrial supplies. They understood that their eCommerce and digital strategy would be paramount to continuing their legacy.
Sitecore Content & Commerce
Ranked as one of the top 40 Plumbing, Heating and PVF Wholesale Distributors in the United States, The Granite Group looked to Layer One to create a world-class content and commerce experience for their clients.
Umbraco Site and Netsuite integration
DWS is a leading distributor of weighing and measuring equipment and is regarded as one of North America’s highest-certified service and repair companies. For over a decade, Layer One has built and maintained the marketing technology that has resulted in DWS's continued growth.
